2019 walt disney world florida magic kingdom parade, nov. 23

It was at the Hyperion Studio, after the loss of Oswald, that Walt had to come up with a new character, and that character was Mickey Mouse. He found an ideal piece of property on Hyperion Avenue in Hollywood, built a studio, and in 1926, moved his staff to the new facility. That small studio was sufficient for a couple of years, but the company eventually outgrew it, and Walt had to look elsewhere. The original Disney Studio had been in the back half of a real estate office on Kingswell Avenue in Hollywood, but soon Walt had enough money to move next door and rent a whole store for his studio. From then on, he saw to it that he owned everything that he made. It was a painful lesson for the young cartoon producer to learn.

On rereading his contract, Walt realized that he did not own the rights to Oswald-the distributor did.

Within a year, Walt made 26 of these Oswald cartoons, but when he tried to get some additional money from his distributor for a second year of the cartoons, he found out that the distributor had gone behind his back and signed up almost all of his animators, hoping to make the Oswald cartoons in his own studio for less money without Walt Disney. To star in this new series, he created a character named Oswald the Lucky Rabbit. Walt Disney made his Alice Comedies for four years, but in 1927, he decided to move instead to an all-cartoon series.

2019 walt disney world florida magic kingdom parade, nov. 23